I can't believe Ted Miller at the ESPN-U Pac-10 blog used the word "poobah" before I did.

Pac-10 hires marketing pooh-bah

When Larry Scott was hired as Pac-10 commissioner he said the conference needed to find more and better ways to market itself.

One step toward that goal, apparently, is to hire a chief marketing officer, which is the title that has been given to the newly hired Danette Leighton, who has been lured away from her post as vice president of marketing and brand development for Maloof Sports & Entertainment, owner of the NBA’s Sacramento Kings and ARCO Arena.