Check out this article from the Times on sports' TV ratings.

Ratings for major sports events on TV are down dramatically this year. Some of this is just a function of particular events and players -- people want to watch the Lakers and Tiger and the Williams sisters more than they want to watch the Spurs and Shaun Micheel and Henin. But some of it is consistent with a long-term decline.

Why is it happening? Mostly it's just because there are so many other TV-watching options, sports and non-sports.

What's the relevance to women's hoops? Next time someone says that women's hoops is (a) boring, and (b) doomed, and offers bad/declining ratings as evidence, remind her that poor TV ratings cut across different sports and genders.