In the Palm Beach paper, a pretty good analysis of the difficulties of women's pro sports. Nothing here you haven't heard before, but still worth the read.

Val Ackerman is quoted several times. She says that the base of the league's revenue is still women fans in local markets.

Women's leagues, says Val, "don't have the same sorts of television revenues that you would see in the NBA or football or baseball or hockey, most of the local revenue tends to be generated from ticket sales. It's a combination of local ticket sales and local sponsorship that really forms the bulk of the revenues for teams, at least in our league. If there are failings on either of those two fronts, it's going to be very, very difficult to make the team economically viable."