ESPN saw another big increase in ratings for the semis.

Geno's thoughts: "It's been a tough road getting women's basketball on television. When CBS had the tournament, they made us play back-to-back nights for the championship and didn't show any other tournament games before it. Now ESPN has given the nation a chance to learn what Tennessee's had to go through to get here. They know about Lindsay Whalen. They've seen Seimone Augustus. What's going on in the finals now creates a greater sense of excitement because those tuning in actually know who these people are because they've been following them for three weeks."