Kris Gardner of KCOH in Houston has a great article on what the WNBA needs to change.

In short, Gardner recommends:
- Cut out selling sex to attract male fans; to get male fans, focus on marketing to dads whose daughters admire the players and play (or want to play) basketball
- Do not ignore the senior citizens (especially female senior citizens who were denied athletic opportunities in their youth)
- Market the product: basketball. As Gardner says, "Display the spin dribbles; the no-look passes; and the fast breaks instead of players swinging back in forth in hammocks or leaning against sports cars."

Gardner is correct on all counts. I would add a few other points. If women supported the WNBA, the league would be thriving...and attracting the male demographic would not be as necessary. Yet women (of all ages) are not supporting the league on a consistent basis. Marketing needs to focus on women of all ages, not just men. Another point is not to stifle the star quality of players. Let the players showcase their personalities more, both on and off the court.