John Gambadoro has a column in the Arizona Republic about his first trip to a WNBA game.

He assures us that the lesbian fan contingent was "harmless and not noticeable by young children." Let's pause for a moment to explore some of the implications of that statement:

Lesbians are potentially harmful. Especially to young children. How, you ask? Well, they may be contagious. Not physically contagious. More at some subtle psychological level. Like our daughters might see the lesbian lifestyle -- what with all of its WNBA games, Sleater-Kinney concerts, Subara Outbacks, vibrators, and home life free of patriarchal domination -- and decide to join the other team.

But as long as you encounter lesbians in a situation (like, say, a large sports arena) where your kids won't notice them, the grave threat is averted. So despite what you've heard, the WNBA is really pretty safe.

That all aside, Gambo makes some good points as well. He says the league should focus marketing to sports guys who have young daughters. He suggests that the league go out to various girls' youth sporting events. That's a good idea.

He also notes two advantages that the WNBA has over other pro sports: it's relatively cheap to go to games, and the players are very accessible. Again, the league should emphasize these benefits in its marketing.