PR Week has a Q&A with Sharon Robustelli, WNBA's senior director of communications.

Sharon ducks questions about the league's (in)attention to lesbian fans. Asked whether the WNBA encourages its players to be feminine and sexy, she responds:

I don't think that would be a deliberate strategy for us. We have some of the best athletes in the world and we also have a game that is incredibly competitive. So we try to showcase that. At the same time, we don't ever lose sight of the fact they're women, and we want to show their personalities. There are various athletes in the league who might be glamour girls in their natural life. If that is part of their personality, we want that to come out.

Sharon also makes a good point about whether the current attendance levels should be seen as a success.

Women's basketball is now leaps and bounds above where the men's game was at the same time. The NBA has been around since 1946. Going into our 8th season, our games are attended at a level that it took the NBA 20 years to get to.

Thanks to Keith for the pointer to this article.