Winning matters. Detroit is reaping the benefits of last year's championship run with strong attendance this year, up 13% over last year.

"I’ve noticed there are a lot more people in the stands," said Deanna Nolan, "all ages and all races now. People that we didn’t see those first two, three years that I was here. We still have our same core fans, those that you see every game. But now you can tell that more people are catching on, not only to the Shock, but the WNBA in general."