Mickie DeMoss brought instant recruiting credibility to Kentucky. And she's also doing what is probably the next most important thing to turning a program around: she's pounding the pavement, getting out in the community, building the fan base.

"We've done a great job of getting the word out," DeMoss said. "Billboards, mail-outs ... I'm out in the community quite a bit. The fans have bought into the excitement."

Season ticket sales are up as a result.