Seattle has seen substantial growth in season ticket sales, especially to men, and it has also netted six new corporate sponsors.

Coach is a little worried about the expectation levels. "Every fan, not just the new fans, but our old fans, our solid fans, are expecting that we will show well," Donovan said. "Most of our fans are educated enough (to know) that we had such turnover it's going to take us a while to get there."