Via Stever, the Washington Post on the health of the league.
Swoopes complains, as she has before: "Talent-wise, the league has gotten better and we know we're providing good family entertainment. But we're not noticed very much on the national sports scene and corporate sponsorships are hard to grow."
The Commish responds: "Our attendance is flat, but we've generated at least 10 new sponsorships in each of our markets and we're holding our own with regards to television."
Every time you see an obtrusive, expensive corporate sponsorship for professional golf, you are seeing Donna Orender's marketing acumen at work. She knows how to make more money for the league-- maybe a lot more-- even if attendance stays just where it is.
Comets fans comment on Houston Chron Comets coverage (say that five times fast), and on the future of the league, right here.
Swoopes complains, as she has before: "Talent-wise, the league has gotten better and we know we're providing good family entertainment. But we're not noticed very much on the national sports scene and corporate sponsorships are hard to grow."
The Commish responds: "Our attendance is flat, but we've generated at least 10 new sponsorships in each of our markets and we're holding our own with regards to television."
Every time you see an obtrusive, expensive corporate sponsorship for professional golf, you are seeing Donna Orender's marketing acumen at work. She knows how to make more money for the league-- maybe a lot more-- even if attendance stays just where it is.
Comets fans comment on Houston Chron Comets coverage (say that five times fast), and on the future of the league, right here.