Voepel compares the W to its older cousin, the LPGA.

The LPGA was dealing with the continuing "issues" of women's sports decades before the WNBA got started. Both organizations will be doing that for the foreseeable future. Those include the lesbian issue, the "should we market by using sex appeal" issue, the "how do we tap into corporate America more" issue and the "how do we get the mainstream media to cover us responsibly and professionally" issue.