Swoopes-o-rama: Her Majesty says coming out has brought her more attention than Comets championships or Olympic gold: "People are more interested in your personal life."

Dallas sports columnist Kevin Blackistone applauds Swoopes' move.

Orlando sports columnist Jemele Hill points out that an active NBA or NFL star's coming out would be a bigger surprise. A Cornell University writer agrees.

Ad exec Bob Dorfman calls coming out net gain for number 22, even if measured in purely financial terms: "I think it will pay off for her. In this day and age, it may open up marketing doors because she's forthright....There are a lot of businesses that cater to the gay community... and this makes her more famous."

National LGBT mag The Advocate promises its own Swoopes story next month.