Maybe the WNBA's front office (and others) can learn a lesson from the NBA's Toronto Raptors. On Friday, February 23, they'll host Rainbow Hoops Night. The event is named for Rainbow Hoops, a lesbian-positive women’s recreational basketball league that is using the event as a fundraiser, a way to encourage team spirit, and a way to develop an interest in basketball among the gay community in Toronto.

“I am thrilled that the Raptors are supporting our community,” says Nel Gomes, a member of the Rainbow Hoops league, which plays its games at a Toronto community center. “We don’t have a WNBA team in Toronto, and often women’s sports are not given the same amount of media exposure that men’s professional teams are. It’s a real treat to see the Raptors showcasing the importance of basketball among women, as well.”