Over at the Women's Media Center, Melissa comments on the "Invisible World Cup" and explores the issues surrounding media coverage and women's sports:

The media presence of women athletes is stuck in a vicious cycle. Team sports won't be able to grow in legitimacy without coverage; but won't get coverage without legitimacy, which is based on the male sport paradigm. So women's sports fans need to keep being vocal and pushing hard because complacency will lead to further backsliding. One piece of good news is that the rest of the world, which is even further behind the United States in coverage of women's sports, is starting to wake up a little more. According to the BBC, this year's Women's World Cup is being broadcast to more than 200 countries, up 25% from four years ago.