Why should YOU be a WNBA sponsor: James Briggs from Michigan's Oakland Business Review has a piece about Michael Levey, owner of Air Master Heating & Air Conditioning, who's presenting sponsor for the Shock. He's became a huge fan, but he's loving the financial impact:

Levey also liked the business that began coming his way from new demographics - mainly, women and the gay and lesbian communities. So this year he pushed a few more chips toward the Shock, spending six figures to become the team's presenting sponsor. And at a time when Southeast Michigan's economy is limping, Levey's customer base is growing 10 percent to 15 percent a year, much of which he attributes to the Shock.