From Sports Business Daily:

With the NBA's All-Star weekend in full swing, the league has new marketing deals to bounce off business partners and basketball fans congregating in New Orleans. One new partnership sees the WNBA exporting its intellectual property for the first time to a company in China, a market the NBA has been exploiting with resounding success in recent years. Chinese footwear and apparel company Fujian Peak Group, better known as Peak, has signed a multi-year pact with the WNBA. Under the deal, Liberty C Janel McCarville and Silver Stars G Erin Buescher, the last two recipients of the league's most improved player award, have signed on as endorsers. While Peak's shoes aren't sold in the U.S., McCarville and Buescher will wear their shoes in WNBA games, some of which are televised in China. Additionally, Peak will underwrite clinics and other basketball activities aimed at promoting health and fitness among teen girls and young women in China.