Though the "Think Pink" initiative raises awareness about breast health and breast cancer, the money raised goes to research for cures for all cancer.

Not surprisingly, this week has brought to light several stories highlighting how basketball and the fight against cancer are linked.

In South Dakota, when bone cancer prevented a young girl from playing basketball, her teammates and coaches found a way. They've created the "Cylie Rule," which says that when there's a foul, anyone recovering from bone cancer is allowed to check into the game to shoot her team's free throws.

In Missouri, when Kickapoo High School's girls' basketball coach Stephanie Phillips was diagnosed with colon cancer, her friend Shannon Kinney turned to her knitting needles to help raise money.

"When I heard about Stephanie's cancer, I thought 'Everyone else can do something for her, what can I do?'

What she could do, she reasoned, was what she knew and what other people might want. She could knit, and the sturdy, pretty dishrags she knitted for friends and relatives lasted forever. She called Anderson to bounce the idea off, and her friend thought her idea was great. She researched the colors associated with different cancers — the American Cancer Society told her purple is for colon cancer — but from out of nowhere, a slogan popped into her mind: "White Out Coach Phillips' Cancer."