'Cause it deserves a separate link:

SI.com's Richard's article pointed readers to "Taking Aim at Bristol," a piece in the Sports Business Journal that looks at ESPN and a powerpoint presentation ("The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings") that has been making the rounds.

No surprise, ESPN has put out a grumpy response, " “ESPN Myth and Reality.”

But, says the SBJ article:

...this story is more about the mere existence of the report. It’s telling that a document bashing ESPN has become so well read that some of sports’ top decision-makers quote from it, albeit, none of them will go on the record with SportsBusiness Journal, citing their current relationships with the company.

Still, the popularity of the report illustrates how ESPN, as the
biggest kid on the sports media block, is attracting more criticism these days than it ever has in its 28-year history.

Considering how intertwined women's basketball and ESPN are, it's worth taking a peek at the article (even though women's basketball is never mentioned).