More from the New York Times on the "non-hype" sports in The Scholarship Divide: Recruits Clamor for More From Coaches With Less.

“There have been days when you feel like a used-car salesman,” said Joe Godri, the baseball coach at Villanova University. “I’ve always been completely honest, but you can’t get away from the fact that the process can be crazy. You pump up a kid so much to come to your place, and when he agrees, you say, ‘O.K., and what I’ve got for you is 25 percent of your cost to attend here.’

“And no one believes you, but that’s a good Division I baseball scholarship. You have to convince his parents that you’re being really fair.”