Reuters chronicles optimism, in Secaucus and around the W, re: Candace Parker's power to draw new fans.

Sparks co-owner Kathy Goodman: "We look at it as a classically undervalued asset."

In Atlanta, Dream owner Ron Terwilliger talks about the asset he now controls.

"We are launching in a recession," he says. "Sponsorships have not been what I had hoped... But I've got a very long view of this team."

Crazy fact from an earlier chat with Terwilliger: the Atlanta market supposedly gives the WNBA higher TV ratings than any other market, even counting the markets (Seattle, New York, etc.) with a fine fan base for their own teams.