Sunday's Connecticut game v. Chicago is a Think Pink day.

By the way, some of the proceeds from the Lib v. Indy Outdoor Classic (tip-off temperature projected to be 93 degrees) will be donated to the Breast Cancer Research Fund. Through Thursday, 17,963 tickets have been sold.

The game is generating some media buzz, too:

Newsday: Liberty players can't wait for outdoor game.

For some Liberty players, it wasn't easy remembering the last time they played a competitive outdoor basketball game.

After a slight pause, Liberty forward Shameka Christon said the last time she was in an outdoor game was when she first started playing. Janel McCarville also had trouble recalling her asphalt days. "It was a long time ago," McCarville said. "I couldn't even tell you.

USAToday: Liberty, Fever set to take an outside shot at history.

The Liberty Outdoor Classic was the creation of Liberty executives, who pitched it to the WNBA's front office before this season and worked to stage it with the United States Tennis Association. WNBA President Donna Orender embraced the idea and its history-making potential.

"This game is one of the biggest events on our calendar," Orender said, "and it's definitely a significant milestone for the league. And I think the decision to use Arthur Ashe Stadium was a fantastic idea. It is a venue of champions."

Mechelle at ESPN.com: WNBA comes to the house that Ashe, King built

If you've ever wandered around New York on foot, you know one of the sounds of the city -- weather permitting -- is basketball outdoors. The dribbling, the "swish" of twine or chain, the grunts and yells and teasing and trash-talking.

"It's where most basketball players get their start -- outside," New York Liberty president and general manager Carol Blazejowski said. "For me, it was here in New York City and right across the river in Jersey. I wish I could actually play in this game. It is special."

BrandWeek Magazine: Marketers Go 'All Out' for WNBA Outdoor Game

American Express and The Hallmark Channel, both marketing partners of the WNBA's New York Liberty, are sponsoring the game. The Breast Cancer Research Foundation will serve as the beneficiary of the event, with a portion of the proceeds from ticket sales, as well as various fundraising activities throughout the evening, going to BCRF. Breast Health Awareness T-shirt, courtesy of Hallmark Channel, will be given to first 5,000 fans. A crowd of about 18,000 is expected at the stadium, located in Flushing, New York.

New Jersey's The Leader: Get set for this weekend’s ‘Outdoor’ extravaganza

The Liberty will make history Saturday, July 19, as they take to the outdoors vs. Indiana at Arthur Ashe Stadium for a 7:30 p.m. basketball under the stars matchup. Commissioner Donna Orender thanked Jim Dolan and his entire Madison Square Garden staff for making the “Outdoor Classic” possible. “The WNBA has taken a leadership role in putting together the first-ever professional basketball regular season game outdoors. The NBA played an exhibition game, but this one counts,” stated Orender.

The Gothamist and Finding Dulcinea and Oursports.com, which reminds people that

MSG, a premiere sports and entertainment television network, will televise live the "Liberty Outdoor Classic" featuring the first outdoor regular season professional basketball game with the New York Liberty taking on the Indiana Fever on Saturday, July 19 at 7:30 p.m. at Arthur Ashe Stadium at the Billie Jean King National Tennis Center in Flushing, Queens.

The network will produce a special half-hour pre-game show live from Arthur Ashe Stadium for the historical event, and immediately following the game MSG will break down the game and the entire "Liberty Outdoor Classic" on the network's signature nightly show "MSG, NY". The game will also be streamed live online at www.NYLiberty.com and exclusive video coverage and photos from the event will also be available online. [NBAtv will also broadcast the game.]

Finally, count on the New York Times pull out all the stops with their article, "Huh, people play basketball in the summer? It opens:

THIS SPACE FOR RENT