Women's Hoops Blog

Inane commentary on a game that deserves far better


Monday, November 24, 2008

The latest trend in athlete promo -- program-generated buzz. (geez, where have I heard THAT idea before?) Take, for example, K-State's snazzy site for their Wooden candidate, guard Shalee Lehning: www.shaleeelement.com.
"It's time to take the next step as our peers are doing and get the message out," said coach Deb Patterson, whose team will play host to Texas-San Antonio at 1 p.m. today. "Get a Web site, get the message out to media and fans and coaches across the country on a weekly basis. That Web page gives us an instant answer."

In the past, schools have tried promoting players by using media guides, press releases and notebooks. Now, it seems the campaigns are starting to take advantage of the Internet. Oklahoma State, for instance, launched a site in January for star guard Andrea Riley.
(h/t Stever)