Well, now this could be awkward:

The University of Michigan said Monday it is ending its licensing agreement with Russell Corp. over what it says is the apparel-maker's denial of workers' rights at a plant in Honduras.

Cornell University said Friday it was cutting ties to Russell, following Georgetown, Wisconsin, Miami, Rutgers, Houston, Columbia and Purdue universities

Russell is a major sponsor of the WBCA's end-of-the-year awards.