Creative promotion/marketing Example #1

It takes great pains for the satellites — Yale, Quinnipiac, Sacred Heart, Fairfield, Central Connecticut and Hartford — to be heard individually from within the state’s UConn basketball vortex. But to the credit of the six athletic directors who made this happen on relatively short notice, the schools will meet for a college basketball season-opening triple-header at the Arena at Harbor Yard on Nov. 13. The event will move to Mohegan Sun Arena in 2010 and 2011.

It’s a terrific idea that should be a win-win situation for all the schools and state college basketball fans ... at least those who are not consumed by Huskymania to the exclusion of everything else.