Women's Hoops Blog

Inane commentary on a game that deserves far better

Wednesday, May 13, 2009

From the Sports Journal: NCAA Website Coverage: Do Athletic Departments Provide Equitable Gender Coverage on Their Athletic Home Web Pages?

I bet you can answer the question without reading the research -- but you should anyways, just to get a clear sense of the numbers.

Here's the abstract, if you can't bear the suspense:
The purpose of the current research was to perform a content analysis on the gender coverage provided on intercollegiate athletic home Web pages. One of the primary reasons why the research is necessary is because it focuses on a not-for-profit media outlet with Title IX and ethical constraints due to the fact that the athletic departments are a part of their coinciding universities. Overall, when in comparison to the NCAA athlete and team independent standards, the results demonstrated that women were underrepresented in comparison to men within each of the units of measurement (e.g., advertisements, articles, multimedia, and photographs) presented within the study. The implications of the results are discussed further within the text. The data within the current study was collected from a dissertation that was performed by the author while attending Indiana University.