Women's Hoops Blog

Inane commentary on a game that deserves far better


Tuesday, September 01, 2009

Continuing to debunk the myth that (men's) sports are recession proof: N.B.A. Teams Devise New Ways to Fill Seats
The Nets are promoting a 10-game plan that includes tickets to see the Los Angeles Lakers, the Boston Celtics, the Cleveland Cavaliers, the Miami Heat and the Orlando Magic. Any fan who buys at least two tickets for the 10-game plan (mininum 20 tickets) will receive a reversible jersey from each of the five marquee games, one side featuring the name of a Nets star, like guard Devin Harris, and the other featuring the name of a marquee opponent: Kobe Bryant, LeBron James, Shaquille O’Neal, Dwyane Wade, Dwight Howard, Vince Carter, Kevin Garnett, Paul Pierce or Ray Allen.

“I don’t think it has ever been done before,” said Chris Granger, the N.B.A.’s senior vice president for team marketing and business operations. “I don’t think any team has ever given premium items as part of a promotion that highlights someone from another team.”