Women's Hoops Blog

Inane commentary on a game that deserves far better


Tuesday, October 13, 2009

ESPN's headline tease claims that TV viewership for this year's WNBA playoffs has "doubled." It's apparently not true, but the truth is cool enough: finals viewing up 73% (compared to last year's one-sided shutout), playoff viewership overall up 54% (that's one-and-a-half times last year).

Where does "doubled" come from? The Nielsen ratings, which went from .2 to .4: it's the large rounding error produced with small numbers-- small, that is, compared to the total number of televisions in the United States, but perhaps big enough, compared to what the league needs.