In answer to Steve's question -- Hell, no!

And in a follow up, seems like there's been plenty of others who've expressed similar feelings. An update from the Change.org website:

UPDATE: Good news! The NCAA is feeling the pressure! As Pat Griffin writes, the NCAA has temporarily removed the ads from their site! But, they could reappear at any moment without an official statement from the NCAA. Keep the pressure going by signing our petition, and getting the NCAA to remove Focus on the Family ads once and for all.