From Sports, Media and Society: Sports blogging: Don't look for big payoff

Damn. Well, there go my retirement plans!

But, more to the point:

As the Ad Age article makes clear, though, there are plenty of Brinings out there, willing to write about sports and a host of other topics -- for free. The result may be a business model that discourages organizations from paying for quality reporting and writing. In other words,the free-content trend drags down the entire sports-reporting enterprise.

My highlight - and I'd add, the current business model discourages readers from expecting to pay for quality reporting and writing....